Let’s Build A Brand You AND Your Dream Clients LOVE To Talk About.
It All Starts With This Foundation.
brands we've worked with
You’re really good at what you do and you know what you do really matters.
But, there’s something that’s been missing while you’ve been doing the work behind the scenes – and this is one thing you can’t do yourself.
You know your vision is bigger than you and you’ll need to bring in the people who can bring it to life.
Your current situation:
- Your messaging feels like a tangled mess in your head and you’re just not sure how to make it make sense to anyone else
- You constantly feel like your branding is making you have an existential crisis
- Your current “presence” doesn't actually help you hit the goals that you want to hit
- Nothing you currently have helps people actually understand what you do or who it’s for - your website copy, bios, marketing - it all just feels off
- You want to scale your business, but you know you don’t have the resources to help a growing team keep your brand aligned and true to you
and the worst part?
We’re guessing that you’ve spent SO much time, energy, and maybe even hard-earned cash to figure out how to get past this tangled mess and keep ending up right back here.
OOF. That’s tough.
(We know – we’ve been there.)
You do not want to be the one creating your own glass ceiling.
When you don’t have your foundations in place, you end up piecemealing everything out and none of it really makes sense together. Not to you. Not to your team members and service providers. Certainly not to your audience.
Until you create a firm brand foundation, your impact will be limited.
Deep breath. Inhale. Exhale.
A couple of things to note before we go any further:
01.
Focusing on one thing at a time like messaging, visuals, or ideal clients, without having a deep understanding of what it all ties back to will always cause a disconnect.
02.
As much as course creators don’t want you to know it, do-it-yourself mode will only get you so far.
03.
You will never see yourself or your brand the way others do. This is why people like us exist.
Now that you know about the things that are out of your control, you can stop beating yourself up.
Let’s talk about what you can do for yourself and your future.
Deep breath. Inhale. Exhale.
A couple of things to note before we go any further:
01.
Focusing on one thing at a time like messaging, visuals, or ideal clients, without having a deep understanding of what it all ties back to will always cause a disconnect.
02.
As much as course creators don’t want you to know it, do-it-yourself mode will only get you so far.
03.
You will never see yourself or your brand the way others do. This is why people like us exist.
Now that you know about the things that are out of your control, you can stop beating yourself up.
Let’s talk about what you can do for yourself and your future.
Impact-makers have a habit of focusing on everyone but themselves.
Since you’re here, we’re going to guess that you’ve been so focused on serving your audience that you’ve put your own business on the back burner
You already know you can’t fill from an empty cup and taking care of yourself helps you take care of others
Did you know that taking care of your own brand allows you to create an even greater impact
Branding is self-care for your business
- if you don’t prioritize it your business could fizzle out.
When you prioritize the inner work and self-care your business needs, you’ll experience the most transformative growth you’ve ever known as a business owner.
Branding is self-care for your business
- if you don’t prioritize it your business could fizzle out.
When you prioritize the inner work and self-care your business needs, you’ll experience the most transformative growth you’ve ever known as a business owner.
You have to have a rock-solid brand foundation to build on and that foundation starts with you.
You’re not the only one in this equation though – your audience is just as important in the development of your brand identity.
There are a lot of brand strategists who will shout 1 of 2 things at you – that you either need to build your brand solely on you and your X factor OR that you need to build your brand solely on your ideal audience and what they want.
But, branding isn’t actually an either or thing. Your brand can and should represent your core values and vision while also reflecting what your ideal audience wants and needs.
But, branding isn’t actually an either or thing. Your brand can and should represent your core values and vision while also reflecting what your ideal audience wants and needs.
It’s time to connect the dots between you and your audience so it all makes sense to everyone involved and you can shatter your glass ceiling with momentum and confidence.
“I can’t even tell you how much that is exactly what I needed. It’s magic what you do- it really is. I don’t think people even understand how powerful it can be.”
"I'd been wrestling with my professional identity and stepping through the Brandividuation process enabled me to strip out the noise and all the "should's" and confidently step into a brand that has captured me and my services in a way that resonates with my ideal clients.”
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You’re a total genius in your zone, but you’ll need people with the right expertise to help you get over this mountain and plant your flag right on top.
We can take what feels like babbling from you and feedback from your clients, then spin it into powerful positioning and a brand identity true to you.
gives you distinctive positioning, messaging, and visuals uniquely specific to your identity and audience.
Your brand direction, marketing intelligence, messaging guidance, positioning power, and visual identity will all be in one central place.
Your team will use this for everything you do in connection to your brand, so there’s an infinite return on your investment.
With Brandividuation® you'll be able to:
- Connect in more meaningful ways with more of the right people
- Save THOUSANDS of $$ in ineffective services and unuseful products that don’t accurately represent your brand OR speak to your dream clients
- Bring your team together for more cohesive and intentional marketing efforts
- Elevate your brand’s presence and attract more of the right audience
- Align your brand and team, even across geographical locations
Your detailed Brandividuation® guidelines will define your brand’s:
Unique Character
- Voice (What You Have to Say)
- Tone (How You Say It)
- Core Brand Voice Values
- Supporting Brand Personality Traits
Relation to the World
- Key Brand Words
- Key Brand Phrases
- Brand Purpose
- Differentiation
(Unique Brand Value Statement) - Brand Commitment Matrix with Client Personas
Connection to the World
- Brand Philosophy & Promise
- Brand Experience
- Brand Positioning
- Brand Story
- Story Framing
- Key Touch Points
- Value Ladder of Engagement
Visual Brand Identity
- Logo variations and submarks
- Colors, fonts, and typography
- Style direction, including textures and an image library
- Usage guidelines so you stay professionally on-brand
Basically, ALL the guidance your team needs, but has never had all in one place.
That’s Positioning Power, my friend.
and the best part?
You will come out of this process with a whole new understanding of you, your business, and your vision.
You’ll be ready to carry the momentum forward so you can create impact while having an impactful life with ease and flow.
It’s not just business changing – it’s life changing.
- You will come out of this process with a whole new understanding of you, your business, and your vision.
- You’ll be ready to carry the momentum forward so you can create impact while having an impactful life with ease and flow.
- It’s not just business changing - it’s life changing.
"Working with Amber and Laurie has been trans-formative - not only for my business but for me personally, too. The process they've created allowed them to get to know me - almost better than I know myself. Even down to the brand colors - I don't know that I've ever felt so seen. "
"You pushed me to think through exactly how I wanted to present my brand and how my brand was going to interact with the world. You helped me refine my core message to create a brand that feels true to me and will make a difference for those I work with."
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Here’s what the experience will look like …
Where it starts:
Every journey begins with a mission and yours is to discover how to communicate the value you offer so you can create more impact while having an impactful life. Before you start your journey, you’ll apply to work with us so we can all be sure this is the right path for you.
Committing to Yourself:
Once we all know Brandividuation® is what you need to bring your vision to life, we’ll invite you to secure your experience by signing your agreements and making a deposit. Then, the journey truly begins.
The First Step:
After you’ve committed to your experience, you’ll complete a conscious leadership program from our trusted partner and coach, Ravi Toor. This will help you prepare for the work ahead, have direction in case you get stuck, and have a grounding meditation that you can refer back to as we go to keep your vision clear and focused.
The Deep Inner Work:
You’ll receive questionnaires that will give us what we need to pull the important details from within you. You’ll also introduce us to your clients, colleagues, and anyone else that may have insights about your unique value. This is where the magic happens.
Clarity & Direction:
We’ll talk to you to dig deeper and uncover things that don’t come out in questionnaires or surveys. This typically involves things like your origin or backstory, client experiences, and your natural human design to guide marketing strategy. We’ll find out how to magnetize people to you based on who you are and how you work best.
Bringing It Together:
This is the climax of the journey, my friend. We’ll take all the information shared and insights gleaned to create true-to-you brand messaging and visuals. We’ll be doing the heavy lifting, but the experience is collaborative – you’ll get to provide input every step of the way.
The Big Reveal:
Once we’ve done the work and have your brand foundations in place, you’ll get to see it all come together and come to life. You’ll get a final PDF version of your Brandividuation® guide as well as a printed version that will later be delivered to you – along with something special to celebrate the transformation that just took place. You’ll have everything you need to step into your vision with clarity and confidence.
Preparing You For Presence
You’ll have your newly developed brand that perfectly positions you, your vision, and your offers and it will be time to share it with the world. But, you won’t have to figure out how to do it alone. Before we close out the experience, we’ll have a strategy session to identify implementation plans and opportunities over the next few months. Our extended team of trusted partners will be available to you to help you bring your vision to life effectively with poise and purpose.
Here’s what the experience will look like …
Where it starts:
Every journey begins with a mission and yours is to discover how to communicate the value you offer so you can create more impact while having an impactful life. Before you start your journey, you’ll apply to work with us so we can all be sure this is the right path for you.
Committing to Yourself:
Once we all know Brandividuation® is what you need to bring your vision to life, we’ll invite you to secure your experience by signing your agreements and making a deposit. Then, the journey truly begins.
The First Step:
After you’ve committed to your experience, you’ll complete a conscious leadership program from our trusted partner and coach, Ravi Toor. This will help you prepare for the work ahead, have direction in case you get stuck, and have a grounding meditation that you can refer back to as we go to keep your vision clear and focused.
The Deep Inner Work:
You’ll receive questionnaires that will give us what we need to pull the important details from within you. You’ll also introduce us to your clients, colleagues, and anyone else that may have insights about your unique value. This is where the magic happens.
Clarity & Direction:
We’ll talk to you to dig deeper and uncover things that don’t come out in questionnaires or surveys. This typically involves things like your origin or backstory, client experiences, and your natural human design to guide marketing strategy. We’ll find out how to magnetize people to you based on who you are and how you work best.
Bringing It Together:
This is the climax of the journey, my friend. We’ll take all the information shared and insights gleaned to create true-to-you brand messaging and visuals. We’ll be doing the heavy lifting, but the experience is collaborative – you’ll get to provide input every step of the way.
The Big Reveal:
Once we’ve done the work and have your brand foundations in place, you’ll get to see it all come together and come to life. You’ll get a final PDF version of your Brandividuation® guide as well as a printed version that will later be delivered to you – along with something special to celebrate the transformation that just took place. You’ll have everything you need to step into your vision with clarity and confidence.
Preparing You For Presence:
You’ll have your newly developed brand that perfectly positions you, your vision, and your offers and it will be time to share it with the world. But, you won’t have to figure out how to do it alone. Before we close out the experience, we’ll have a strategy session to identify implementation plans and opportunities over the next few months. Our extended team of trusted partners will be available to you to help you bring your vision to life effectively with poise and purpose.
It’s time to level up and step out.
You owe it to yourself.
Once you go through the Brandividuation® process, you’ll have a powerfully positioned and fully aligned brand so you can show up in the right rooms and raise your rates with confidence.
Don’t worry – we’ll also give you a launch plan to help you find those rooms and make an entrance with poise.
Let’s build your foundation now - apply to work with us.
*Investment starts at $8,000
FAQ
FREQUENTLY ASKED QUESTIONS
We love questions! That means you’re serious about your growth and want to know what you’re getting into. Simply send us a message with our friendly chat bot on this page and we’ll be happy to answer any questions you have.
Great question! We want to make sure you have the right plan to move forward with too, so we offer brand breakthrough sessions to help you create one. We’ll review your total brand and presence, meet with you, and develop a blueprint so you know exactly what to invest in and when in the next year. Book your brand breakthrough here.
- Glad you asked! We have taken a lot of time to perfect the process and timing of your transformative experience. It all starts when you apply to work with us.
- Once we know you’re a good fit for this experience right now, we’ll take a deposit and make it official with service agreements.
- Then, you’ll get questionnaires and prep steps to complete in the first week.
- You’ll also complete a conscious leadership program especially created for Brandividuation® clients based on what we know from experience you will need. This includes direction to help you overcome the biggest blockers that show up as we work through the process and a guided meditation you’ll be able to use again and again.
- Weeks 2-4 will focus on market research and client intelligence – gathering feedback from your clients and customers, interviewing your clients and customers if valuable, completing a competitive analysis, and reviewing everything you sent us meticulously. You’ll also co-create a Pinterest inspiration board with Laurie.
- During week 5, we’ll have a messaging clarity call to dig a little deeper when it comes to your story, the experience you provide, and how you get your best clients and customers. We’ll also bring it all together into a messaging and marketing document, which we’ll review live that Friday.
- During week 6, you’ll have a visual clarity call to further explore the visual representation of your brand. Laurie will put together your logo concepts, fonts, and more, then share them for review. After your visuals are perfected, you’ll get final files in all formats and we’ll flow your messaging and visuals into your official Brandividuation® guide.
- After we’ve sent off your guide to the printer and ordered something super special for you, we’ll have a strategy session so you know what needs to happen next to execute your new branding well and maintain cohesive alignment. We’ll probably propose a new website project and may refer out to our partners as well, depending on what support you need.
- Note: Our most popular package has a 6-week turnaround. But, we also have a 12-week process for those who aren’t quite ready to jump in and need time to process the evolution of their brand. During the 12-week experience, month 1 is focused on completing the intake process to gain further clarity, month 2 is focused on market research and client intelligence, month 3 is focused on messaging and marketing, and month 4 is focused on visual branding.
- For the 6-week process, you’ll spend about 2-3 hours on intake preparation and the conscious leadership program (a 45-minute guided video), up to 4 hours on clarity and delivery calls over the course of the experience, up to 2 hours of review time, and up to 1 hour on implementation strategy during offboarding.
- For the 12-week process, you’ll spend the same amount of time as the 6-week process, plus additional time to further clarify your vision and offerings as you work through the intake process and conscious leadership program (a 45-minute guided video). We find our 12-week clients repeat the conscious leadership process as they get more and more clarity.
- For the 6-week experience, there are 5 calls.
- For the 12-week experience, there are 6 calls.
A lot goes into this experience, which is why we only take up to 2 Brandividuation® clients per month. We’ll be working through research and development consistently for 6-12 weeks, depending on which experience you are ready for. But, it will all be so worth it!
- You are the star of the show, my friend. If you have a team, we may want to bring some of them in or interview them as well – particularly anyone in charge of marketing or customer relations because they’ll usually have insights into what’s working, what’s not, and the things your clients/customers share.
- If you have current or past clients, customers, and/or colleagues we can survey and interview, we’ll bring them in on the journey as well for incredibly valuable insights.
- Laurie and I will be working with you every step of the way.
- If we decide to go with any implementation packages, we may bring in our partners for things like web hosting or tech support, social media management, brand photography and/or videography, conscious leadership coaching, funnel and/or ad strategy, virtual assistance, design execution, or other support.
- We know it’s taken a lot to get where you are and there have been obstacles and roadblocks along the way. But, we want you to know we are here for you and will help you work through whatever comes up as we go through the experience together. Plus, this is the whole reason we hired conscious leadership coach Ravi Toor to create a program to help you along your journey.
- For the 6-week experience, there are 2 payments – a 50% deposit to book and a 50% final payment right before our messaging clarity call 30 days later. The total investment for this experience is $8,000.
- For the 12-week experience, there are 4 monthly payments – a deposit of $3,600 and 3 monthly payments of $2,000. The total investment for this experience is $9,600.
- So. MUCH!
- A document outlining your brand’s identity so anyone you hire can step right into it and rep you well with key messaging and overarching marketing strategy.
- Visual branding with final files to include logos, fonts, colors, typography, styling direction, an image library, and usage guidelines.
- A print version of your Brandividuation® guide, which will have all your messaging, marketing, and visual branding in one place.
- All the market research and client intelligence we gather along the way, which you can use to inform future marketing campaigns.
- A competitive analysis so you can see who is offering similar services and the gaps they aren’t filling that you can.
- A brand launch plan so you know how to share your new branding if you choose to do so before implementation.
- A guided conscious leadership program you can refer back to as you step into your new brand and vision with ease and confidence.
Your start date will depend on a couple factors – mainly our availability, your availability, and your goal completion date. We do only have 2 spots available per month for this experience, so the sooner we get your application in and secure your experience with a deposit, the faster we can get your experience booked.
- For the 6-week experience, you will have a draft version of messaging at the end of week 5, final files the week after the experience is complete, and your final printed book within 30 days of completion.
- For the 12-week experience, you will have a draft version of messaging at the end of month 3, final files the week after the experience is complete, and your final printed book within 30 days of completion.
- We aren’t going anywhere – once we work together, you’re kinda stuck with us. We want to see you step into your vision and will be here for you when questions arise.
- You’ll also have 30 days of unlimited Voxer and email support so that we can answer any question that pops up.
- Once we have built your new foundation, we’ll have an offboarding strategy call to identify the how, when, and what of implementation so you will have a blueprint to carry out your new branding cohesively. You’ll also have 30 days of unlimited Voxer and email support.
Valid question. Due to the nature of this service, there are no refunds and no cancellations. (Because, you are reserving time in our schedules for our expertise. That means this time will not be available to others and we have limited availability.) However, we promise to make sure this is an investment you will not regret and we always strive to go above and beyond client expectations.
- We guarantee that you will emerge from this experience with a deeper understanding of your brand, your ideal clients, and how to show up. You’ll have a professionally developed brand with clear, cohesive messaging, rock-solid positioning, a relevant-to-you and premium feel visual brand, and more. But, it’s up to you to actually show up and use what we give you in order to get the results you’re looking for.
- Any investment in your business is scary and you are the only one that can weigh the benefits of doing this work now and getting the results you need faster or waiting and having to continue struggling through your current misalignment, with the resulting effects of inaction. Know that an aligned brand will bring more clients and customers to you, help you communicate the value only you offer, and show up with confidence. Investing in nearly any other focus for your business before doing this work can further damage your brand’s presence and the results of those activities won’t be the same as they would with a solid foundation. If you’re ready to truly show up for you and create the impact you care about, you’ll prioritize this work.
You don’t know what you don’t know and you may not realize how important it is to do this work all at once. We don’t do band-aids (see above regarding our No Band-aid approach) and we won’t give you a piece of your brand and further risk misalignment. But, we want to be clear – we refuse to take your money if this isn’t truly the right fit. That’s why we have an application process and connection call before booking this experience for anyone interested.
Hey there – Amber Brooks and Laurie Baines here. We joined forces a few years back – to bring together our combined 40 years of messaging, marketing, visual brand strategy, design, and creative direction so you can have a brand that flows cohesively and stands out effectively.
Through the No Band-aid approach to brand visuals and proprietary Brandividuation framework, we extract and articulate the true essence of the values, vision, and vibe behind our clients’ missions.
Our belief is that every for-profit impact-focused team deserves a professionally developed brand that is true to their vision and values that will allow them to create the impact they envision, without having to hire a full in-house brand and marketing team. For that reason,we are committed to giving our mission-led clients expert-level support with the personal touch others fall short on.
The 7 values
central to our vision for us and for you:
Empathy: we come from a place of genuine care and concern for the well-being of clients and their businesses. We remain open to listening to clients thoughts and needs at all times.
Support: with a commitment toward vision activation and client success, we continue to proactively think ahead, offer insights into what will be needed to grow and sustain the vision.
Process: we have combined our decades of experience and proven systems into a process that is optimized for incredible results, on time, and allows our clients to focus on their zone of genius, while always including them in the experience.
Flexibility: although our processes are well-defined, we understand that sometimes clients have individual needs, especially during the evolution of their brand. We are committed to doing what is necessary to guide our process on the right path.
Belief: we believe in unlimited possibility and opportunity for clients we work with. For that reason, we work toward the bigger vision and cultivate a culture that dreams bigger so that clients can step into their next best version of their vision.
Success: client success is our success and we approach branding for others with the same commitment, excitement, and motivation as we would for ourselves.
Unwavering Embodiment: to step into the big vision, clients and ourselves must commit to stepping into the brand’s next version of its True Self with conviction. We hold ourselves and clients accountable to that commitment through gentle yet honest creative direction.
The Brandividuation® process has gotten our clients amazing results.
But, your marketing efforts are never going to get you the results you want until you prioritize this work.
Don’t leave a BIG gaping hole in your business. You have to figure out how to connect what your brand stands for and what your audience cares about to build a brand that matters.
It’s time to put yourself first, bring in the experts, and give your business the attention it deserves so you can get the results you’ve been working so hard toward.
Let’s build your brand up together.
"This is a unique experience that's not offered anywhere else. This has been instrumental in helping me communicate my talents to my audience. I've been able to transform my copy with clarity and confidence across many media platforms resulting in a stronger presence for my audience."
I'd been wrestling with my professional identity and stepping through the Brandividuation process enabled me to strip out the noise and all the "should's" and confidently step into a brand that has captured me and my services in a way that resonates with my ideal clients.”
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