The Brandividuation Blog
Sharing insight, inspiration and resources to bring you closer to your purpose.
When founders and decision-makers compare the possible business investments for the year, a rebrand or at minimum brand positioning is often one of them. Some
It’s common for businesses to have multiple audience segments they need to speak to – and what most struggle with is having a simplified way
Choosing brand colors for your business is an important decision that shouldn’t be taken lightly. Colors have the power to evoke emotions and give off
A brand asset is used to promote and grow your brand as a marketing tool. People are more likely to buy products from brands they
In this blog post, we will be discussing the different types of disconnects that cause a brand to lose relevance. A brand can become irrelevant
Need to try your hand at clarifying your value and brand first?
Totally understandable. Grab a copy of the Evolving Brand Blueprint to get an idea of what Amber and I include in the signature Brandividuation® process and get an idea of how clear you are on your own brand before reaching out.