Brand Experience Case Study:

How One Consultant Brought The Concept For The Nonprofit Science Institute To Life During A Global Pandemic

Sheela N. Mahajan

Nonprofit Science Institute

brand experience case study

The Challenge


When we met Sheela N. Majahan, she had been consulting nonprofit organizations for many years. Over those years, she noticed challenges nonprofits were facing across the board. Further, she saw how her background in scientific study could help them uniquely solve those challenges. She decided to do something big about it and coined the term “nonprofit science.” Building a framework to solve those challenges with scientific thinking, Sheela needed to go through the brand experience process. 

She came to us with the concept of the Nonprofit Science Institute and needed to create professional branding. This project would be complete with a brand identity, messaging, and a visual identity so she could bring the idea to life. The challenge was that Sheela wasn’t sure how to present her big idea to the world in a clear, concise way. She was struggling to make all the elements come together for an educational brand with excellent positioning that nonprofits would recognize they need. She knew she needed to work with experienced brand strategists to build the brand.

Sheela hired us to take her through the Brandividuation brand experience process. We started with an exploratory phase to get all her important brand values, ideas, and frameworks clarified so we could turn it into a well-defined foundation for the brand. From there, we created the brand identity guidelines, messaging hierarchies with key words and phrases, and a visual identity. This all had to be aligned to the level of some of the top educational organizations for nonprofits, but uniquely relevant to the Nonprofit Science Institute. We then used that brand experience process to build a platform on WordPress that can serve as her company’s digital home. The site was further developed with a hub for episodes and transcripts of her new podcast.

Sheela walked away with a brand messaging and style guide she can use for her team moving forward as she builds the organization from the ground up. This will ensure they all present a consistent, clear, and attractive image to the nonprofits they want to reach. She also got all the files she will need in several formats for the logos and social media graphics. Not only that, she also got a launch strategy plan so her organization had a plan to bring the new resource to the world. The strategy would ensure her brand and marketing efforts were effective.

The Solution

“You pushed me to think through exactly how I wanted to present my brand and how my brand was going to interact with the world. You helped me refine my core message to create a brand that feels true to me and will make a difference for those I work with.”

brand experience case study
Sheela N. Mahajan
Nonprofit Science Institute

The Result

The Nonprofit Science Institute now has a fully developed, high-quality, and professional brand. It’s attractive to nonprofits who need support while also aligned to the core values of the Institute and founder. Sheela shared that we took the angst out of figuring out what to say to describe her organization and create messaging in a compelling way. She shared that we relieved the stress of outsourcing. We continue to work with Sheela and the Nonprofit Science Institute to build on the work we’ve done and help them scale their efforts as they grow their audience and build brand awareness. 

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We cultivate a space of exploration and growth that results in a cohesive, aligned, polished, and professional brand that allows impact creators to step into the next version of their vision.

I'm ready to take my brand to the next level.