How We Helped a Conscious Leadership and CSR Specialist Position Herself to a Whole New League of Clients
Brand Positioning Case Study:
Conscious Leadership Coach & CSR Consultant
We had known Ravi Toor for many years before she decided it was time to develop her brand positioning and messaging. Ravi has been a coach in the online and in-person space, but was ready to focus solely on her work she is so passionate about – conscious leadership coaching and CSR (Corporate Social Responsibility) consulting.
When we first started working with Ravi, we already knew that she had honed in on a niche that was about to completely explode. Not only that, but she is really good at what she does – the best, actually. The only problem was that she was a best-kept secret. She didn’t have the clarity or messaging to really communicate what she was capable of doing for the social entrepreneurs and enterprises – the most impact-focused companies in the world – her services were perfect for. So, instead of attracting the clients, she should have been working with, she was attracting people who were peers – and worse yet, people who didn’t value her expertise because they didn’t understand it. But she knew it was time to do something different and gain brand awareness. So she reached out to the best branding strategist she knew.
Ravi started with the foundation of the Brandividuation branding process, which includes client surveys and interviews and clarity sessions so that we could get as much data and information as possible, then connect the right dots to present a clear and compelling unique brand value statement, or unique selling proposition, to then build the rest of the brand on. From there, we defined her core messaging hierarchies, brand story, and marketing strategy. With this work, Ravi would be able to show up with clarity and confidence to talk to the c-suite executives and leadership teams she needed to reach to show them just how impactful her work for them could be.
She walked away with a brand identity and strategy guideline to use for messaging on any platform she needed to show up on moving forward. With the guidelines, it allowed her to consistently articulate the incredibly unique value she offered that was emerging as an in-demand and highly sought after service.
“I’m able to articulate what I do much more clearly and succinctly with clarity on my positioning to attract a whole league of new clients.”
Within a couple of months, Ravi was having sit-down conversations with perfect prospects for her premium consultancy service. Not only that, they took her guidance and ran with it, further confirming the value of her expertise.
This isn’t a special case. It can happen for you too. Every single person who goes through this process is able to show up afterward to sales conversations and meetings with complete confidence and a whole new level of confidence in what they’re offering because they have the ability to explain just how valuable it is to the person who needs it. Read our other case studies to learn how we can get the results you need for you, too.
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Hey there – Laurie Baines and Amber Brooks here. We joined forces a few years back – to bring together our combined 40 years of messaging, marketing, visual brand strategy, design, and creative direction so you can have a brand that flows cohesively and stands out effectively.
Through the No Band-aid approach to brand visuals and proprietary Brandividuation framework, we extract and articulate the true essence of the values, vision, and vibe behind our clients’ missions.
Our belief is that every for-profit impact-focused team deserves a professionally developed brand that is true to their vision and values that will allow them to create the impact they envision, without having to hire a full in-house brand and marketing team. For that reason, we are committed to giving our mission-led clients expert-level support with the personal touch others fall short on.