A Story of Business Growth and Brand Evolution for a Consultant Who Helps Other Small Businesses Scale Effectively
Rebranding Case Study:
Jennifer Perrow
Perrow Advisory Services
The Challenge
Early in Jennifer Perrow’s journey of being a coach and consultant to leadership teams of small businesses, she attended a workshop Amber ran on client intelligence strategy. As her services evolved and she honed in on how she could best serve her clients, she knew she would need help with her positioning and messaging. This way, she could reach her ideal clients effectively. It was also time to create a visual identity that better reflected her business and appealed more effectively to prospective clients. The greater challenge was to help her put her brand front and center while figuring out how to integrate and align the frameworks and assets from the company she white-labeled with, The ReWild Group.
Jennifer needed a clear and succinct message that could explain the value of her services and position her decades of experience and success in having built a 7-figure business previously before this adventure. But, explaining your value and talking yourself up can be difficult. That’s why Jennifer knew she would need to bring us on as branding strategists to help her build her messaging frameworks and presence with our rebranding process.
Jennifer invested in the Brandividuaiton rebranding process and made us her strategists to get her to the next level in her business journey. To begin the process, Jennifer went through a new addition to Brandividuation, a conscious leadership-guided meditation to prepare her for the experience. We interviewed several past and current clients of Jennifer’s as well as the founder of The ReWild Group to get a better understanding of her unique value proposition so that her brand and marketing strategy represents the value she offers well. Combining that feedback with the information and feedback we got from Jennifer, we developed her brand identity guidelines. The guide was complete with buyer personas, values, and vision clarity to guide the business, core messaging, and a visual identity.
We also decided in the process that Jennifer needed a new business name, Perrow Advisory Services. The new name better reflects the consultative offerings of her business and ideal clients. She not only gained a new business name, but a fully developed brand to go with it. Her project included a brand style guide with the brand identity, messaging strategy, visual brand identity, and marketing strategy. As part of her offboarding, we also held a strategy session so she would be able to plan the implementation of her new brand for the rest of the year.
The Solution
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“I’d been wrestling with my professional identity. Stepping through the Brandividuation process enabled me to strip out the noise and all the “should’s” and confidently step into a brand that has captured me and my services in a way that resonates with my ideal clients. Working with Amber and Laurie has been transformative – not only for my business but for me personally, too. The process they’ve created allowed them to get to know me, almost better than I know myself, even down to the brand colors. I don’t know that I’ve ever felt so seen.”
Jennifer Perrow
Perrow Advisory Services
The Result
By taking Jennifer through the Brandividuation process, we were able to help her position her business well. At the same time, we helped her understand how to integrate the intellectual properties of The ReWild Group effectively. Jennifer is now able to share the value of the work she does for leadership teams of scaling small businesses with confidence and ease. Not only that, but she has a professional image that will attract new prospects that are of a more sophisticated level of business. This new presence will build credibility with that audience. She’s ready to use the work we’ve done to build brand awareness and generate qualified leads for her business.
Did you think this rebranding case study was interesting? Learn more about how we help entrepreneurs and leaders of small businesses like you grow the brands of their dreams. Read some more of our case studies.
Hey there – Laurie Baines and Amber Brooks here. We joined forces a few years back – to bring together our combined 40 years of messaging, marketing, visual brand strategy, design, and creative direction so you can have a brand that flows cohesively and stands out effectively.
Through the No Band-aid approach to brand visuals and proprietary Brandividuation framework, we extract and articulate the true essence of the values, vision, and vibe behind our clients’ missions.
Our belief is that every for-profit impact-focused team deserves a professionally developed brand that is true to their vision and values that will allow them to create the impact they envision, without having to hire a full in-house brand and marketing team. For that reason, we are committed to giving our mission-led clients expert-level support with the personal touch others fall short on.
