When founders and decision-makers compare the possible business investments for the year, a rebrand or at minimum brand positioning is often one of them. Some may be tempted to put branding in the non-revenue-generating bucket and de-prioritize the work. That can be a costly mistake. As we talk to leaders and teams, one of the …
How Branding Can Help Your Small Business Have Financial Stability Read More »
It’s common for businesses to have multiple audience segments they need to speak to – and what most struggle with is having a simplified way of reaching all with the same message. In fact, it’s the second most common concern business owners have when they come to us for brand strategy support. (The first is …
Simplified Branding: How To Position Your Business To Multiple Audiences Read More »
Choosing brand colors for your business is an important decision that shouldn’t be taken lightly. Colors have the power to evoke emotions and give off messages, so it’s crucial that you choose the colors wisely. In this blog article, we will discuss what brand colors are and why they’re so important to a successful business. …
The Biggest Mistake Businesses Make When Choosing Brand Colors Read More »
A brand asset is used to promote and grow your brand as a marketing tool. People are more likely to buy products from brands they trust. So, it’s important for social impact businesses to invest in brand assets. Brand assets should include things like logos, slogans, taglines, and even color schemes. There are many different …
7 Essential Brand Assets For Social Impact Businesses Read More »
In this blog post, we will be discussing the different types of disconnects that cause a brand to lose relevance. A brand can become irrelevant for many reasons such as: Poor customer service Unclear messaging in branding and marketing materials Lack of understanding from customers about what your company does These are all factors that …
What Causes a Brand to Lose Relevance? Common Disconnects Read More »
And what to know before even thinking about hiring a brand strategist Before we talk about what a rebrand is, let’s cover what branding is in general – because most people approach their first iteration of branding with some misconceptions. When most people think of the word “brand” or “creating a brand,” they think about …
How To Know If A Rebrand Is The Boost Your Business Needs Read More »
Serve the people you love to work with and actually love your business As a business owner with an evolving brand, it’s hard to know what to do and when to do it to grow your brand. Ironically, branding or rebranding is considered a nice-to-have or lower priority by those who don’t know what it …
10 Reasons to Rebrand Your Business As Soon As Possible Read More »
And why they should motivate you to rebrand your business Often when business owners and leaders aren’t getting the results they want, they blame it on their marketing or mindset. But, there’s one thing that people don’t often think about that is actually the critical piece – the branding. If there is a disconnect between …
10 Signs There’s a Critical Disconnect in Your Branding Costing You New Business Read More »
Hiring a brand consultant may not be at the top of your list right now. Running a business can be challenging and knowing what to do next is sometimes difficult to figure out. There are so many focus areas – accounting, operations, branding, marketing, sales – the list goes on. Often sales gets priority because …
Signs Your Business Needs A Brand Consultant Stat Read More »
When it comes to growing your social impact business, I’m sure branding or brand consulting isn’t the first thing that comes to mind. In fact, the first two things that usually come to mind are marketing and sales. But, your brand is just as important when it comes to attracting, nurturing, and converting your ideal …
Brand Consulting Services That Will Skyrocket Your Social Impact Business Read More »
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We cultivate a space of exploration and growth that results in a cohesive, aligned, polished, and professional brand that allows impact creators to step into the next version of their vision.
We cultivate a space of exploration and growth that results in a cohesive, aligned, polished, and professional brand that allows impact creators to step into the next version of their vision.
