Branding

As shared in the last article, building brand awareness is critical for the growth of your social impact business. Marketing campaigns can help you grow your purpose-led brand’s awareness. In this article, I’m sharing some of my best ideas for creating a brand awareness campaign for your own business. Brand Awareness Campaign Idea #1: Create …

8 Brand Awareness Campaign Ideas & Examples for Social Entrepreneurs and Enterprises Read More »

What Is Brand Awareness And Why Is It Important?   At first glance, you may take the phrase “brand awareness” at face value – having consumers be aware your brand exists. But, brand awareness is much more than that and “awareness” goes much deeper. Yes, your consumers need to know your brand exists. But, they also …

Creating Brand Awareness for Social Entrepreneurs and Social Enterprises Read More »

Businesses and leaders who put off client and customer research are leaving money on the table and limiting impact potential. You know the importance of being strategic, but research can be a confusing time-waster if teams aren’t using it properly. Plus, a lot of people put this off, feeling like budgets and bandwidth are too …

Growing Your Social Impact Business with Brand Awareness Surveys Read More »